If you’re based in or around Cardiff, simply make an appointment at our boutique in Cathays. 

We’re located in one of the most vibrant districts of Cardiff, known for its buzzing student population. Just north of the city centre, this area is well-connected by rail and bus links. We’re therefore ideal for those preparing for a wide range of events, including university balls!

Dresses for All Budgets and Tastes

The right ball gown has the magical ability to make us feel like a princess.  However, finding ‘the one’ for your event isn’t always easy. 

As specialists in stunning prom and evening wear, our personal stylists look to make the process much easier. Exquisite and unique, our dresses will make you feel like the bell of the ball. 

Whether you’re heading to a Valentine’s Ball or Easter wedding, Dresses of Elegance is committed to giving you the Cinderella treatment. We have dazzling dresses in a range of materials, colours and styles. 

Perfect for Special Occasions

No matter if you love long flowing dresses or dip-hem dresses, our boutique in Cardiff has something for everyone. Buy one of our stock dresses and you can take it home the same day.

Find your Dream Dress in 2025

Whether you are preparing for a prestigious black-tie event, a charity gala, a prom, or a sophisticated evening soirée, choosing the right gown is essential to feeling confident and elegant.

If you’re seeking exclusivity, and high-quality craftsmanship, Dresses of Elegance offers the ultimate luxury experience. As authorised stockists of many renowned designers, including Hermione, Jora, Prom Frocks, Pia Michi, and Kiss Me Kate Designs, we offer an unparalleled selection of exquisite gowns to suit all tastes and occasions.

Here are a few reasons to visit our boutique in 2025: 

An Exclusive Selection of Designer Gowns

Dresses of Elegance is proud to be recognised as an authorised stockist for some of the most sought-after designers in the UK and beyond. When purchasing a ball gown from this boutique, you can be assured of authenticity, quality, and exclusivity. Let’s take a closer look at our incredible designers:

• Hermione.  Known for sophisticated and timeless designs, Hermione gowns exude grace and elegance, making them perfect for formal occasions.

• Jora.  Offering bold, statement-making gowns with intricate embellishments and luxurious fabrics, Jora is ideal for those who love to stand out.

• Prom Frocks. Specialising in youthful, chic designs, Prom Frocks delivers contemporary styles that are particularly popular for proms and special evening events.

• Pia Michi.  A favourite among celebrities, Pia Michi designs are synonymous with red-carpet glamour and sleek, figure-hugging silhouettes.

• Kiss Me Kate Designs. If you appreciate intricate detailing, delicate beading, and unique patterns, Kiss Me Kate Designs offers a stunning selection of gowns that ooze femininity and sophistication.

Personalised Service and Expert Styling Advice

Shopping for a ball gown is a highly personal experience, and the dedicated team at Dresses of Elegance understands this. Our expert consultants provide one-on-one styling advice, helping you navigate through the collection to find a gown that:

• Flatters your body shape. Whether you prefer an A-line silhouette, a fitted mermaid style, or a classic ball gown, our team will help you select the best cut for your figure.

• Complements your skin tone. The right shade can enhance your natural beauty, and the boutique’s stylists will assist in choosing a colour that brings out your best features.

• Fits the dress code. Whether the occasion calls for timeless elegance, modern sophistication, or bold glamour, the boutique ensures you choose a gown that is appropriate yet eye-catching.

A Luxurious, Stress-Free Shopping Experience

Dresses of Elegance is more than just a boutique—we provide a luxurious haven for dress shopping. Our elegant showroom in Cardiff offers a comfortable, welcoming atmosphere, allowing you to enjoy a relaxed and enjoyable experience as you browse through our exclusive collections.

• Private appointments. Our boutique offers exclusive consultations, allowing you to take your time and try on multiple gowns with expert guidance.

• First-class customer service. We pride ourselves on delivering exceptional service, ensuring every customer leaves feeling delighted with their purchase.

• Complete your look with our accessories. To complement your gown, the boutique also offers a range of stunning accessories, including jewellery, clutches, and evening shoes, helping you create a polished, head-to-toe look.

Complete Peace of Mind

By choosing Dresses of Elegance, you can shop with confidence knowing that every gown is authentic and directly sourced from the designer. The materials, craftsmanship, and detailing will always be of exceptional quality.

Our boutique adheres to strict quality standards, ensuring every dress meets the designer’s original specifications. We want you to have complete peace of mind when investing in a gown for a special event. 

With our personal stylists, you’re guaranteed to look and feel exquisite on the day. Since we’re located in Cathays, Cardiff, we’re ideal for customers throughout the local area. 

Check out our latest collection of ball dresses. Or don’t hesitate to contact us for more information.